It’s one thing for brands and people to collaborate with others on sneakers and clothing pieces but when it concerns New York’s Ronnie Fieg, it’s all about taking things that one step further.
KITH’s owner has done just that with his latest venture by collaborating with none other than a cereal brand in the form of Cap’n Crunch.
The collaborative effort will see the KITH Treats line open its doors to two pop-up shops in Miami and New York which have been designed by Snarkitecture and will remain open for one month. On offer at these pop-up shops will be an original menu of Cap’n Crunch cereal mixes alongside the debut of KITH Treat’s first cereal – Cap’n KITH. The cereal will consist of a mixture of original Cap’n Crunch, Chocolatey Crunch and mini marshmallow bites, and will be served in an original supermarket-sized Cap’n Crunch cereal box. These cereal boxes will be limited to 500 with each one individually numbered and sold on a first come, first served basis.
Aside from the cereal, KITH and Cap’n Crunch have also created a variety of apparel and accessories which will include hoodies, t-shirts, New Era hats, bath robes, and more. The collection will be available at both pop-ups and KITHNYC.com exclusively.