Death To Tennis, Greats Unveil The Summer Shoe You Need

As people flooded Bond Street in NoHo on Tuesday evening for yet another New York Fashion Week: Men’s event, all the talk was about emerging millennial sneaker brand, Greats, and their collaborative mid-top sneaker with Death To Tennis. 

Walking into the all-white room, from front to back, all that could be seen was the emphasis on the sneaker as the grey suede stood out on the white table.

The Brooklyn based shoe company continued their rise to prominence as the collaboration was yet another example of their affordable, yet sleek and minimalistic approach to the sneaker industry and conquering other minimalistic titans such as Common Projects.

The shoe is slated for a release on Thursday, July 14 and in this writer’s view, is set to be one of the shoes of the summer alongside staples from other big name brands.

The promotional video for the collaboration can be found below:

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Ankit Mehra

Having grown up in the bustling streetwear and hip-hop melting pot that is New York, and more recently being exposed to the rising streetwear and grime scenes of London, Ankit encompasses the transatlantic culmination of pop culture that AWM preaches. As a co-founder of the site, Ankit's aim is to produce content across all spectrums of hip-hop and fashion.

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