BEAMS, mita Create Souvenir Jacket-Inspired ASICS GEL-Lyte III

Two Japanese fashion heavyweights in BEAMS and mita sneakers have teamed up with ASICS to produce an ASICS GEL-Lyte III that is souvenir jacket-inspired.

The collection will consist of the sneakers as well as apparel.

The shoe is made up of a quilted velvet material with suede overlay all over the model. A tiger is seen featured on the heel of the left shoe while Japanese script that translates to luck (kanji) is seen on the right heel of the ASICS Gel-Lyte III.

Short sleeve and long sleeve t-shirts will accompany the sneakers in this capsule collection.

The brands came together to create a video for the launch of the sneakers, which can be seen below:

The release is scheduled for Saturday, June 11.

Detailed pictures of the collaborative sneaker are below:

Ankit Mehra

Having grown up in the bustling streetwear and hip-hop melting pot that is New York, and more recently being exposed to the rising streetwear and grime scenes of London, Ankit encompasses the transatlantic culmination of pop culture that AWM preaches. As a co-founder of the site, Ankit's aim is to produce content across all spectrums of hip-hop and fashion.


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