AWM is back again with another Supreme top ten, but we have moved away from a longstanding brand collaboration (Supreme x The North Face) and have set our eyes on box logos. There are more than anyone could possibly own (well, probably not) so we have gone about ranking the top ten. Without further ado, let’s get started.
It wouldn’t be a Supreme top ten without something that infringes some sort of copyright or trademark. That’s where this box logo comes in; taking obvious inspiration from the Gucci color scheme. It is easily recognizable around the world for good reason, that’s why it starts at number ten.
9. White On Red
This is the original, so it has to be in the top ten. If anything it could be higher up the list but there are many box logos that are more obscure or have an interesting story. But this logo is the one that started it all off over two decades ago. The original and the most recognizable logo in streetwear.
8. Japan Relief
This is a box logo made for a good cause and so has to get in the leaderboard. That and the fact that the logo is as unreadable as they get. After the 2011 tsunami disaster, Supreme created this box logo tee, with 100% of the proceeds going to the Japanese Red Cross Society. The backside of the shirt read ‘Japan Earthquake Relief, March 2011, United We Stand.’
7. Red Kaws
KAWS is a New York based artist and designer of toys, clothing and everything in-between. This box logo strips back everything to just a hand drawing and the simplicity is nice to see. It might not be the most satisfying logo to look at due to it having slanted edges and wonky lines, but that’s what makes it great.
6. Nagoya Opening
Japan has a plethora of Supreme stores and a fair few have their own box logo, but none of them as luxurious-looking as the Nagoya store. It is a normal box logo but the red print is replaced with Gold foil. It also has a rear neck ribbon commemorating the 08.09.20 opening date. Rare and very cool.
5. BAPE 6
BAPE and Supreme have a box logo collaboration that spans fifteen box logo’s. Fifteen. Now we could have just grouped them in to one, but some of them pale in comparison to others. There’s pink camo, normal camo, grey camo, this blue one and many others. This blue seems more subtle than some of the others colourways and that’s the reason this one is chosen to sneak into the top five.
This box logo is only half as obscure as it is different. It’s a box logo, but it kind of isn’t at the same time. Tokion hooked up with Supreme to produce a simply designed t-shirt in 2001. Some people say this is as rare as they come (apart from the sample box logo that doesn’t really seem to exist). A box logo that isn’t.
The reasoning behind this is pretty obvious, but that doesn’t make it bad. When New York was hit by an attack on the World Trade Centre in 2001, Supreme made this box logo t-shirt. Like the Japan relief tee, all the proceeds from the sales of it went to charity. Plus, the design of this box logo is something special; the American flag is more important than the logo itself.
Since Supreme was a great clothing brand born in the 90’s and The Sopranos was a great 90’s TV show, there was no better way to celebrate the two than a box logo. Both are game changers in their own fields and achieved mainstream success after small beginnings. Like the show’s theme tune, you’ve ‘Got Yourself A Gun’ (instead of an ‘r’).
This box logo is the king. It is a reduced form of the original but also adds something at the same time. The Grid box logo is a rendition of the original but like it was drawn on graph paper. The blue sizing nodes and curser add that unfinished touch to this logo. All of that great design and the fact this logo is so rare is why it takes the crown.