#TBT: Remembering Phife Dawg

Here at AWM we are all about bringing you, the reader, personalized content.

That begins with content you probably can’t find commonly across other sites. With that being said, we’re running a series called #TBT. For those not familiar, #TBT is representative of Throwback Thursday. The popular hashtag used on social media is meant to represent a picture or post from awhile ago, which you are resurrecting.

We’re twisting it a little differently here.

Every Thursday, AWM will be posting a song, collection, or certain piece (t-shirt, hoodie, sneaker, etc), that might have been forgotten or is just historical and deserves recognition. This week, our third week of the series, will be a remembrance to the late founder of A Tribe Called Quest, Phife Dawg.

Just yesterday, the world lost a pioneer in hip-hop as Phife Dawg passed away, aged 45. Small in size, mighty in execution, standing at five foot three inches, Phife Dawg encompassed the grit and funk style of A Tribe Called Quest. The native New Yorker had a humorous flow in contrast to the aggressive rap evolving out of New York with faces such as Nas prominent.

Being part of all three platinum albums during his time with A Tribe Called Quest, Phife Dawg used his platform to spread awareness of diabetes; an illness he confronted head first in his own life through music, when he said “When’s the last time you heard a funky diabetic?”

The five foot assassin, though often overlooked in comparison to fellow rappers such as Q-Tip, was the epitome of hip-hop in the 1990s. His Afrocentrism and his young, free spirited demeanor made him one of the most likable figures in hip-hop.

Ankit Mehra

Having grown up in the bustling streetwear and hip-hop melting pot that is New York, and more recently being exposed to the rising streetwear and grime scenes of London, Ankit encompasses the transatlantic culmination of pop culture that AWM preaches. As a co-founder of the site, Ankit's aim is to produce content across all spectrums of hip-hop and fashion.


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