Yesterday, Nike held their annual ‘Innovation Summit’.
This is an event where Nike showcase their latest technology, sneakers and just try to show off what they are pushing the brand forward to achieve. One section of the Innovation Summit stole the show and that was the unveiling of power-lacing.
After teaming up with Michael J. Fox to show the self-lacing Nike Air Mags on Back To The Future day in October, Nike has finally announced a mass production shoe that will feature real-life power laces.
The shoe is called the HyperAdapt 1.0 and will drop in Holiday 2016. It will be the first shoe to take advantage of Nike’s adaptive lacing (self-tying) technology which people expect Nike to implement over more and more sneakers over the coming months and years.
Maybe one day all Nike sneakers could include this lacing system – everything from Jordan to Air Max to Nike SB. So how does the technology actually work? Well, it was described the the projects leader as “Your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”
So what does this mean in the long running battle of Nike against Adidas? Well just as people thought Adidas and Boost were taking over and making inroads; Nike have blown them away. This kind of technology and the fact we could be seeing it on a lot of Nike sneakers is huge news. We can expect big things from Nike and should question what do they have still in development that we don’t know about yet?
We don’t have any release information for the sneaker yet apart from that it will release during the 2016 holiday season. No price point has been announced either. Stay tuned for more news.