Kanye West Announces ‘The Life of Pablo’ Pop-Up Shop

With ‘The Life of Pablo’ (T.L.O.P) being the talk of the hip-hop world right now, Kanye West seems to be culminating his endeavors in the world of fashion with his career in hip-hop as he is opening a pop-up store in New York this weekend.


We got a sneak peak at some of the pieces on display during West’s Yeezy Season 3/The Life of Pablo show at Madison Square Garden in February, with album titled long sleeve t-shirts in blue and red, as well as hoodies and hats in similar color ways on display.

@caramelbobby on the 'THE LIFE OF PABLO' merchandise.

A post shared by @ virgilabloh on

West has done pop-up shops for previous album releases as Watch The Throne (2011) and Yeezus (2013) had their exclusive merchandise put in a brick and mortar setting for the general public.

The pop-up store will be located on 83 Wooster Street, 10012 in New York City. The shop will be open from March 18 to March 20, Friday from 4 p.m. to 8 p.m. and Saturday and Sunday from 12 p.m. to 8 p.m.

Ankit Mehra

Having grown up in the bustling streetwear and hip-hop melting pot that is New York, and more recently being exposed to the rising streetwear and grime scenes of London, Ankit encompasses the transatlantic culmination of pop culture that AWM preaches. As a co-founder of the site, Ankit's aim is to produce content across all spectrums of hip-hop and fashion.


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