#TBT: Young Money and BedRock

Here on AWM we are all about bringing you, the reader, personalized content.

That begins with pieces you probably can’t find commonly across other sites. With that being said, we’re introducing a new series called #TBT. For those not familiar, #TBT is representative of Throwback Thursday. The popular hashtag used on social media is meant to represent a picture or post from awhile ago, which you are resurrecting.

We’re twisting it a little differently here.

Every Thursday, AWM will be posting a song, collection, or certain piece (t-shirt, hoodie, sneaker, etc), that might have been forgotten or is just historical and deserves recognition. This week, our first week of doing this, will focus on Young Money Entertainment’s BedRock.

The song, featuring Floyd, was a 2010 release by a Young Money Entertainment label that looked a little different from what it looks like now. Lil Wayne, Gudda Gudda, Nicki Minaj, Drake, Tyga, and Jae Millz, all representing their label, came together for a cypher of sorts that went towards the label’s collaborative album, We Are Young Money. 

Outside of the artists on the track itself, the music video features a heap of celebrity cameos as ZC, Nixo, Birdman, LoLoFoSho, Lil Chuckee, Beverly, Short Dawg, Winston, Shanell, J.R. Smith, Mack Maine, and Jay Rock all appear at various times. The song ended the year on the U.S. Billboard Hot 100 at number 13, while peaking at number one on the U.S. Billboard Rap Songs.

Fun fact: The track was originally titled Girl You Know.

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Ankit Mehra

Having grown up in the bustling streetwear and hip-hop melting pot that is New York, and more recently being exposed to the rising streetwear and grime scenes of London, Ankit encompasses the transatlantic culmination of pop culture that AWM preaches. As a co-founder of the site, Ankit's aim is to produce content across all spectrums of hip-hop and fashion.

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