As a large portion of the YEEZY Season clothing line is no longer handled by Adidas, it makes sense for the brand to be bringing in some extra manpower.
After people such as Demna Gvasalia of the Parisian brand Vestments helped to design some of YEEZY Season 1, Kanye West has now gone a step further. Now, the brand has a new President in the form of Pete Fox.
This is the Fox who founded Fox Racing. Having a full-time CEO of the brand is likely to mean West can now focus more on the creative aspect of the brand and leave day-to-day running to Fox.
The new President should bring a lot of experience to the YEEZY brand and cement their place in the market for many seasons to come. Alongside Fox we will probably be seeing some other big names joining the YEEZY brand over the coming months. Stay tuned for more.